About iLLPiLL

Myungho Choi is the founder whose personal experience shaped the iLLPiLL brand framework.

iLLPiLL exists because of a specific journey. The brand's philosophy of frequency, vibration, and energy didn't emerge from marketing strategy — it emerged from one person's lived experience of using these principles to navigate trauma, find community, and ultimately to heal.

Myungho arrived in the United States from Korea at seven years old. No English. No context. No preparation for what rural Ohio would feel like for a kid who looked like him. One day in Seoul, the next the only Asian kid in a school in the middle of nowhere — trying to figure out what was happening.

He spent years just surviving. Keeping his head down. Moving through spaces where he was always the most foreign thing in the room. He learned to read people fast. He learned to feel the temperature of a room before anyone said a word. He learned that belonging wasn't something that got handed to you.

Then came Columbus College of Art and Design — and for the first time, Myungho found himself in a room full of people who didn't fit anywhere either. Artists. Outsiders. People who felt everything a little too hard and made things out of it. After a decade of keeping his head down, he finally looked up.

The underground house rave scene in the '90s was small but real. Basement parties. Warehouse spaces. Promoters handing out flyers. You heard about it through the right person, or you didn't hear about it at all.

Myungho became a DJ. Spent every dollar he had on records. The circuit was real — Columbus, Detroit, Chicago, New York City. A caravan of artists and outsiders chasing what could only be described as a feeling.

He started producing too. Building tracks from scratch, layering sounds, engineering feeling from the bottom up. Every element a decision. Every frequency intentional. It was the most alive he had ever felt.

Here's what Myungho understood from years behind the pair of Technics 1200s — and what later became the philosophical foundation of iLLPiLL: A kick drum at the right BPM does something to a nervous system. A bassline you feel in your chest before you hear it in your ears — that's not an accident. That's physics. That's biology. That's someone in a booth building a moment frequency by frequency, until the whole room is somewhere else entirely.

People came to those parties carrying whatever the week had done to them — the stress, the noise, the bullsh*t — and somewhere in the first hour, it would start to lift. Not because they were escaping. Because the sound was doing something. Giving the nervous system a frequency to follow instead of spinning out on its own.

Looking back, Myungho describes that period with a phrase that has become a kind of brand thesis: “We were healers, and we didn't even know it.”

Years later — after a personal trauma that fundamentally shifted his relationship with stress and his nervous system — Myungho carried forward what he had learned in the booth. That frequency, vibration, and energy weren't New Age concepts. They were physical principles that could be engineered with intention. They had the capacity to change how a body felt, how a mind organized itself, how a person related to their own stress.

iLLPiLL is the embodiment of that belief. The brand's master framework frequency, vibration, and energy — is not a marketing construct. It is the lived foundation that connects Myungho's personal experience to the way every iLLPiLL product is designed.

From the FQ9™ frequency-based delivery technology that powers MicroDose supplements, to the 136.10 Hz Earth tone of BodyTune, to the gyroscope-driven multi-sensory soundscapes of FREQit — every product carries forward a principle that Myungho first experienced in the underground rave scene of the 90s.

Myungho leads creative direction across the iLLPiLL product portfolio. He is responsible for the iLLPiLL aesthetic, the brand voice, the product design language, and the cultural positioning that makes iLLPiLL distinct in a crowded wellness category.

He is also the protagonist of the iLLPiLL Substack founder series — a multi-episode narrative arc that traces his journey from Korea to Ohio, through the underground house music scene, into the trauma that reshaped his life, and ultimately into the partnership with scientist Rob Davidson that made iLLPiLL possible.

iLLPiLL's products are built on substantive scientific foundation.

The brand's Chief Science Officer brings decades of formulation expertise and over 70 patents to the work.

Rob Davidson is one of the most prolific patent holders in delivery technology — and the scientist behind FQ9™.

Dr. Davidson holds a Ph.D. and a DHA, with a career spanning pharmaceutical, nutraceutical, and consumer health product development. He is the inventor or co-inventor on more than 70 patents covering ingredient delivery, encapsulation, and formulation technology.

His work prior to iLLPiLL includes leadership roles at Cure Pharmaceutical, InnoZen, Gel Tech, and Bio Delivery Technologies. Across these companies, Rob has consistently focused on a single challenge: making active ingredients work better through smarter delivery technology.

Dr. Davidson's career has included clinical research on buccal delivery technology, peer-reviewed and published in collaboration with Cincinnati Children's Hospital Medical Center.

iLLPiLL's FQ9™ is a delivery technology built on patented technology invented by Chief Science Officer Rob Davidson.

U.S.Patent #11,160,292
Nano and lipid-based encapsulation of sensitive molecules — including proteins, peptides, and plant extracts. Uses frequency modulation for encapsulation. This patent forms the foundation of FQ9's nano-scale particle engineering.

U.S. Patent #8,840,919
Methods for minimizing heat, moisture, and shear damage to bioactive ingredients during incorporation into formulations. Critical for preserving ingredient potency through manufacturing.

U.S. Patent #8,999,372
Additional methods for protecting sensitive bioactive compounds during the formulation process. Together with #8,840,919, ensures that what's specified in the formula is what's delivered in the product.

U.S. Patent #11,857,557
Stabilized film matrix patent supporting the buccal delivery format. Part of the technology platform underlying iLLPiLL's MicroDose product family.

WO2018236729A1
International patent application covering high-dose loading methods for buccal delivery formulations. Particularly relevant for MicroDose Immunity (Vitamin D) launching August 2026.

Future iLLPiLL products will draw on additional patents from Dr. Davidson's broader portfolio of more than 70 patents as the company expands its product line.

Tyler Heiden Jones is the CEO and Co-founder.

He leads iLLPiLL's business strategy, brand development, and operational execution. His professional background spans brand creation, marketing, and consumer business development across multiple successful ventures.

Tyler is responsible for translating the iLLPiLL vision — Myungho's frequency-based brand philosophy and Rob's delivery technology science — into a viable consumer business.

He leads investor relations, strategic partnerships, marketing strategy, and the operational decisions that bring iLLPiLL products to market.

iLLPiLL is a Delaware C-corporation with offices in New York City. The company's supplement products are manufactured in California.

iLLPiLL exists because of a chance meeting — not strategic recruitment. Myungho Choi and Rob Davidson, Ph.D., DHA crossed paths without either of them looking to build a wellness brand.

What they discovered in conversation was something neither expected: that they had spent decades arriving at the same underlying principles from completely different directions.

Through a chance meeting, the conversation began with their love of football. It moved into the kind of exchange that happens when two people who think deeply about their work realize they're looking at the same thing from different angles.

Myungho came to frequency, vibration, and energy through engineering music. Years of playing underground raves, building tracks from scratch, and layering various types of sounds. Engineering feeling from the bottom up — every element a decision, every frequency intentional. He had used these principles in his own work as a producer, and then later, in a more personal way, as a tool for navigating his own nervous system. He understood frequency, vibration, and energy as physical principles that could change how a body felt. He had lived it.

Rob came to frequency, vibration, and energy through scientific delivery technology. Decades of pharmaceutical and nutraceutical research. More than 70 patents in delivery technology. Laboratory work on novel formulations that use precise frequency modulation to engineer bioactive compounds into nano-scale particles. He had translated these principles into patented technology that could turn concepts into manufactured reality. He had built it.

The meeting wasn't designed to produce a company. It produced one because the convergence was undeniable: two people, two disciplines, one set of underlying principles. Mutual respect followed quickly. Collaboration followed naturally. iLLPiLL is what that collaboration became.

The chance meeting story is more than founding anecdote — it is the first instance of the iLLPiLL framework operating in the world.

iLLPiLL's master brand framework is built on three principles: frequency, vibration, and energy. These principles connect across domains that don't usually talk to each other — music and pharmacology, art and laboratory science, lived experience and patent filings. The fact that Myungho and Rob arrived at the same principles from completely different disciplines is itself evidence for the brand thesis. The framework isn't an invention — it's a recognition of something that was already there.

Myungho: the engineer of feeling. Rob: the engineer of formulation. Together: iLLPiLL.

This convergence is what makes iLLPiLL distinct in the wellness category. Most wellness brands are built either on consumer insight (marketers identifying a need) or on scientific opportunity (researchers commercializing a discovery). iLLPiLL is built on the rare alignment of both — a creative director who has lived the brand's philosophical foundation, and a scientist whose patents translate that philosophy into engineered product. Tyler Heiden Jones, the company's CEO, joined to build the business that brings the work to market.

Myungho Choi
Creative Director

Brings lived experience of frequency-based principles through years as a DJ and music producer, and shapes iLLPiLL's brand voice, design language, and cultural positioning.

Rob Davidson, Ph.D., DHA
Chief Science Officer

Brings more than 70 patents in delivery technology, including the FQ9™ frequency-based delivery technology that powers iLLPiLL's MicroDose products.

Tyler Heiden Jones
CEO

Brings consumer brand development expertise and leads iLLPiLL's business strategy, marketing, investor relations, and operational execution.

FQ9™ is iLLPiLL's proprietary frequency-based delivery technology. The “FQ” stands for frequency — the foundation of how the technology works.

Most supplements rely on swallowed capsules or tablets, where active ingredients must survive stomach acid, pass through the intestinal wall, and undergo first-pass metabolism in the liver before becoming available to the body. This process is slow, degrades many bioactive compounds, and introduces significant variability between individuals based on digestive health, meal timing, and metabolism.

iLLPiLL's FQ9™ technology takes a different approach. Frequency processing — a precise combination of energy, vibration, and resonance engineered into the formulation — transforms active ingredients into nano-scale particles. These particles are absorbed through the buccal mucosa, the tissue lining the inside of the mouth, bypassing digestion entirely for faster delivery and more consistent dosing.

Because the actives bypass the stomach, FQ9 also avoids the gastric upset some users experience with swallowed supplements — and is particularly relevant for ingredients like 5-HTP and melatonin, which are known for poor and variable oral bioavailability.

• Frequency-based manufacturing process
• Nano-scale particle engineering
• Buccal mucosa absorption pathway
• Faster delivery than traditional capsules
• More consistent dosing across individuals
• Protected by multiple patents in Dr. Rob
• Davidson's delivery technology portfolio

Every ingredient in iLLPiLL supplements is selected, sourced, and tested against strict quality protocols.

Where possible, iLLPiLL uses recognized branded ingredients with documented research and quality verification. Our ingredient choices prioritize quality and substantiation over cost.

Every batch of iLLPiLL ingredients is third-party tested for purity, potency, and contaminant levels. Independent labs verify that what's on our label is what's in our tablets.

Raw ingredients are quarantined upon receipt and tested against strict specifications before they enter the formulation process. Materials that don't meet specifications are rejected.

iLLPiLL supplements are manufactured in California in cGMP-compliant facilities following pharmaceutical-grade quality protocols. Certificates of analysis are available upon request.

Transparency
We disclose what's in our products, where it's sourced, and how it's made. No proprietary blends, no hidden ingredients, no fine print.

Substance over hype
We make claims we can substantiate. We use precise language even when softer language would sell better.

Quality without compromise
Premium branded ingredients, third-party testing, and manufacturing standards that meet or exceed industry requirements.

Design as discipline
Every iLLPiLL product is engineered with intention — from formulation to packaging to the precision-machined finish of BodyTune.

Agency, not workaround
We make tools that help users build resilience and capability, not crutches that mask underlying issues.

No bullsh*t
We don't do mantras. We don't do gurus. We don't do wellness theater.

Every iLLPiLL product is built on three master brand principles, reflecting Myungho Choi's personal experience with these principles as the foundation of his own healing journey. Frequency. Vibration. Energy. — the principles behind every iLLPiLL product.

Frequency
FQ9 frequency-based delivery technology.

Vibration
Engineered into the formulation during manufacturing.

Energy
The acoustic energy that creates nano-scale particles.

Frequency
136.10 Hz, derived from Earth's annual orbital cycle.

Vibration
Haptic vibration of the precision-machined fork.

Energy
Resonance you can hear, feel, and hold."

Frequency
Calibrated binaural soundscapes.

Vibration
Synchronized haptic feedback through the device.

Energy
Gyroscope-driven motion control as part of the experience.